I provide strategic marketing for independent pet wellness businesses so that you drive more sales and deepen trust with your clients.
I serve:​
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Independent premium brand pet retailers
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Independent veterinary clinics
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Pet wellness companies like pet physical therapy
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Pet groomers and boarders
I teach you how to attract new clients and retain them, so they buy more
of your products & services.
"In the last 3-4 months, since launching the website Susan wrote, I've generated over $6,000 in income with 70%-80% of my clients recurring. Thank you!" Tyler Randolph, DC
Is your pet wellness marketing building trust — or costing you clients? Find out in 2 minutes.
What Independent Pet Business are Up Against
It's not easy running
a profitable, independent pet wellness business is it?
Staff stretched thin...costs keep climbing...and pet parents are looking at every charge, every purchase twice! This is where it hurts.
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And yet, to grow a natural pet business, it costs 5-25 times more (Brenbia.com) to bring in new customers than it does to keep your current customers happy and spending.
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The good news is strategic marketing can help solve many of these problems. Not only are these challenges fixable, but they are a lot less costly than you might think!
Stay Independent. Stay Profitable. Grow Your Business Your Way.
Grow a healthier bottom line while attaining more freedom as a small business owner. Here are 4 effective ways to get started on the path of a profitable pet wellness company.
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Re-write your homepage and services page for human readers AND AI-powered search. Include real questions, real answers, and clear local references. Be specific!
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​Build a small library of local, authoritative content on your website. Earn trust; then keep it.
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Add FAQs to important pages, e.g., homepage, the services page, and blog posts. This makes them "sticky" for AI mentions and helps turn browsers into customers.
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​And the most forgotten, and yet usually most effective, is to send targeted postcards or flyers to targeted neighborhoods.
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Build a Fence Around Your Tribe.
Watch Revenue Grow.
Once you get new customers, how do you keep them loyal?
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The best way is to build a fence around your tribe. Most pet care companies send out vendor product emails to customers.
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That's okay but what customers are seeking today are connection and trust with their provider. ​​​
According to Veterinary Sciences, Increasing customer retention rates by just 5% can increase profits by 25% to 95%.
Here are 2 tips that can work extremely well.
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​Newsletter-Send out a monthly or bi-weekly newsletter filled with tips and seasonal advice. Spotlight a client's pet. Add an offer but focus on providing expert information that helps build that fence!
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Build a real referral system. Loyal clients are your best sales force! Give your clients something easy to share, a referral card or QR code--and give them a reason to use it!​​​​​​​​​
"Susan's words jump into the mind of your customer, immediately creating images that people can see themselves taking part.
Susan's work on newsletters and campaigns returned $81,708.00 in new reservations to the Iris Inn in 2019."
Heidi Lanford, former co-owner of the Iris Inn.
Bring Back Lapsed Pet Customers. Make More Revenue.
Strategies that work for independent pet wellness businesses.
You might not think so, but lapsed customers of 12 months are still warm enough to bring back into the fold. Use a channel mix of email, SMS, plus direct mail, in order of cost-effectiveness, works well.
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Be sure to use a sequence of 3-4 touches over 4-6 weeks.
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​For pets overdue for vaccines, flea/tick treatment, grooming, or physical therapy, these clients are easier to reach out to because there's a real medical reason for them to return. Send a friendly email reminder!
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For pet clients overdue for a wellness exam or physical therapy re-exam need a softer touch. Offer a free nail trim or a discount on a service.
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A 3-part win back email sequence is usually the backbone for winning back lapsed clients.
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First email: "We miss you, Buddy!" makes it warm and personal.
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Second email: A value-add email with expert tips and new products Buddy would like.
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Third email: A soft offer if there's no response.
Space these 1-2 weeks apart to avoid looking pushy.
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I provide smart marketing for independent pet businesses ready to increase revenue without
breaking the bank..
Persuasive. Non-salesy. Results-driven content.
Consult
We'll review your marketing, including your website, emails, and client data to find the revenue gaps.
Launch
We pick the 2-3 highest ROI moves for your pet business. Then I prepare a proposal for your approval to launch.
Review
I write and deliver the work. You watch your revenue grow and your marketing runs like a well-oiled machine.
Protect your vet practice or premium pet wellness company
from consolidation.
There are many ways to remain independent and profitable on your terms!
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Find out how to attract the ideal clients to your business.
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Find out how to attract health-conscious pet owners to your business.
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Keep your business on solid ground. Grow beyond social media..
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Did I Mention ROI is My Love Language?
Building relationships helps build your business.
Tracking and refining data helps to keep it growing.
Let's chat for 30-minutes and explore your positioning and the gap that's making it harder to reach your goals!
It's on me! ($100 value)
Is your pet wellness marketing building trust — or costing you clients? Find out in 2 minutes.
FAQS
What marketing strategies work best for independent pet wellness practices? Some of the best marketing strategies for independent vet practices are a personable newsletter with an offer, optimizing your website for SEO and AIO, sharing expert info clients are looking for. There's a lot more. but these are just a few.
What should a premium pet wellness company focus on with digital marketing? For digital marketing, pet wellness practices should focus on having a monthly personable newsletter with health-conscious tips for pet parents' dogs or cats, and an offer. (Talk about brand distinction! How many pet wellness companies do this?) Start a loyalty program to keep clients coming back. There are more options but these 2 are a great place to start.
What types of content do pet wellness companies really need to succeed? Most independent pet care businesses benefit from: -Lead magnets -Educational blog posts targeting high-intent search questions -Increasing their customer base -Email nurture sequences -Product spotlight campaigns -Subscription refill messaging -Loyalty program messaging -Staff training materials You need content that drives repeat visits and higher average order value.
More in-depth FAQs here.