You built your practice on expertise.
Now that's not enough.
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"I don't know how to stand out from our competition."
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"My revenue is stagnant and I don't know how to fix it."
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"I want to charge more but I'm afraid to."
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"My website doesn't bring in any new clients."
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"My product pages aren't producing results."
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"Margins are thin and clients complain about pricing."
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"I don't have a referral program that works. How do I create one?"
"Susan's words jump into the mind of your customer, immediately creating images that people can see themselves taking part. Susan's work on newsletters and campaigns returned $81,708.00 in new reservations to the Iris Inn in 2019."
Heidi Lanford, former co-owner of the Iris Inn.
Good news!
Strategic marketing can help solve many of these problems. Not only are these challenges fixable, and the investment is less than you might think!
It all starts here.
I'll help you find what's costing you
money, time, and client loyalty.
Marketing & Copy Audit
I'll audit your website, social media, landing pages, email funnels, and blog copy to uncover what's not working. I'll make recommendations to so that your copy speaks directly to your audience, and begins to establish you as an authority in your pet wellness niche.
Strategy
Once we understand where the "leaks" are, we'll discuss what makes your business different from your competition using these steps:
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Telling a compelling story
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Reduce buying friction
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Speaking to what matters most to your clients
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Show proof of your work
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Then turn clients into advocates
This is the TRUST framework that makes you an authority in your niche and grows your business without hard selling. Sweet, huh?
"Within 90 days of launching the website for my new business, I brought in $9,000 and 10 new clients thanks to Susan."
Katrina Weiland, DC
Here's How My Trust Strategist Framework Can
Help Your Pet Wellness Business
T
Tell a compelling story
Prospects connect with your business, growing your sales
R
Remove buying friction
Reduce hesitation.
Increase sales.
U
Understand the customer
Speak to what matters most to your clientele.
S
Show proof
Build confidence with evidence, testimonials, and credibility.
T
Turn clients into advocates
Increase repeat purchases, referrals, and lifetime value.
The Work That Does the Work for You
1
Website & Product Pages
1-Compelling website copy that builds trust.
2-Optimized copy for search engines and AI that gets you found on the web.
3-Product pages speak to what pet parents truly want for their pet with science-back proof that encourages clients to buy.
2
Attracting New Clients
1-Creating authority content such as blog and social media posts to create engagement and highlight your expertise.
2-Converting more visitors into repeat clients through attention-grabbing reports that gets visitors on your email list. Then you engage with them!
3
Retaining Clients
1-Keep clients coming back by deepening their loyalty. Use a value-packed newsletter that answers the most often pet parent asked questions, include an offer, advertise special events at your business for pet parents.
2- Referral campaigns to encourage clients to refer new clients to your business.
Why This Strategy Works
You're in a Category of One!
When you use the TRUST model, your business offers what highly motivate pet parents are desperately seeking.
A trusted advisor.
You are not just another vet clinic, holistic pet store or specialty pet service.
Now you've gained their trust. That means pet parents buy with confidence knowing that their pet provider is with them. NOT just another 15 or 30 minute appointment looking to make a buck.
If you're anything like me, it's important to do work that's meaningful, impacting the audience you serve.
And you also want to make a good living doing it.
With all the changes in marketing today, standing out, showing what makes you different, and creating a greater impact while making a good living has become harder. Much harder.
It's hard for me to watch committed pet wellness owners try to navigate the marketing landscape with little progress.
That's why I created the TRUST model to help pet entrepreneurs have more time with the ones they love, take trips with their kids or just be home when they get home...basically, design a lifestyle that helps you and the animals you love.
Learn more about me and life on the farm here.
Hi, I'm Susan!
Let's Get Started!
Consult
Launch
We'll review what is and isn't working in your marketing. Then we'll set up a strategy to turn those weaknesses into strengths so you grow!
We decide on 2 or 3 areas that are most important for growing your pet business. Then I prepare a proposal for your approval to launch.
Review
I write, research, and collaborate with you to deliver the strongest copy possible. Once completed, we measure what's working, tweak, until your revenue grow and your marketing runs like a well-oiled machine.
I can help you get back your time.
Enjoy your business and your life again!
Did you know that according to Veterinary Sciences, Increasing customer retention rates by just 5% can increase profits by 25% to 95%.
Want some of that?
"After working with Susan in the first months of my business, I brought in $6,000 with 70-80% of clients returning. Tyler Randolph, chiropractor
FAQS
What marketing strategies work best for independent pet wellness practices? Some of the best marketing strategies for independent vet practices are a personable newsletter with an offer, optimizing your website for SEO and AIO, sharing expert info clients are looking for. There's a lot more. but these are just a few.
What should a premium pet wellness company focus on with digital marketing? For digital marketing, pet wellness practices should focus on having a monthly personable newsletter with health-conscious tips for pet parents' dogs or cats, and an offer. (Talk about brand distinction! How many pet wellness companies do this?) Start a loyalty program to keep clients coming back. There are more options but these 2 are a great place to start.
What types of content do pet wellness companies really need to succeed? Most independent pet care businesses benefit from: -Lead magnets -Educational blog posts targeting high-intent search questions -Increasing their customer base -Email nurture sequences -Product spotlight campaigns -Subscription refill messaging -Loyalty program messaging -Staff training materials You need content that drives repeat visits and higher average order value.
More in-depth FAQs here.